Local businesses can often find it hard to generate traffic to their websites, which means that they’re losing out on a massive amount of potential customers. However, getting more local attention to your website is possible with the right skills, knowledge, and consistency.
Here are five simple tips you can increase your traffic and gain more customers:
Keywords
When you create your website’s content make sure you include keywords that are relevant to your company and location. This way when people use search engines they’ll be able to find your site. You should aim to only use keywords sparingly so that the content still sounds good and natural; generally speaking, using the keywords two to three times every hundred words (a 2% density) will give you the best results.
Keywords should also be used in titles, subheadings and hyperlinks as this will then draw the search engine spiders to the relevant content on your webpage.
Content
The content you write on your website is the most important aspect as this is what the customer will see. The information you display should be relevant to the customer and should be informative to read. Your content should be easy to understand and should not be a complete sales brochure; instead, focus on providing value to your visitors.
Blogging
One of the best ways to get more traffic to your company website is to use other sites to promote your own. You can create your own blog, or post guest posts onto other peoples blogs to spread your message to your target audience. Be sure not to spam and only post relevant information to relevant blogs that are aimed at your target audience. For example, if your company is a local hardware store, then posting on dance blogs isn’t going to be a good idea. Instead you could post on “do-it-yourself” (DIY) blogs, home decorating blogs and other blogs that link in to your company’s topic.
Social media
With today’s technology everyone is online, and most people use some form of social media on a daily basis. You can use this to gain more traffic to your website by not only setting up your business on these social media platforms, but by also being proactive and using them to find customers. Websites such as Facebook, Twitter and Google+ are all great sites to find potential customers.
Offline promotion
You can also use offline methods to promote your online website. Flyers, radio, newspaper articles and posters can all advertise your website and they can help make a huge difference to getting more traffic to your website. This works especially well for local businesses because there is no better way to attract local customers than to advertise locally.