There are many business owners, in all different types of industries, who have discovered the importance of online reviews. This is because online reviews can truly make or break a company’s reputation. While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the […]
Why Excellent Customer Service is Key for Positive Reviews
Since sites such as DealLocally, Yelp, and Google My Business started to hit the web, many small business owners are struggling to figure out how to fill them up with glowing, positive reviews from customers. Naturally, consumers are making these sites their first stop when it comes to choosing a business; they place a lot […]
10 Email Marketing Tips for Your Local Business
In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing. Despite all the hype about […]
Why Online Marketing Is An On-going Process
Building a strong online presence isn’t something that is achieved overnight, and it isn’t something that can be achieved through owning a website alone. An effective online presence for any small business requires an ongoing cycle of planning, implementation, monitoring and analysis. Once You Start Don’t Stop! Social media profiles, directory listings, your website and […]
Why a Negative Online Reputation Can Kill Profits
Consumers search the internet for local products and services every single day. But before they choose a business to go to, most of them read comments and customer reviews to help them make a decision. It doesn’t matter how good the product or service you’re selling is; if you have a bad overall reputation, your […]
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