Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. […]
7 Tips on SEO for Content Marketing
SEO for Content Marketing: The Basics There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content […]
How to Market Your Business on Instagram
Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try […]
7 Examples of Subject Lines that Get Your Emails Opened
Some email subject lines get far more opens that others. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and lead to unsubscribes. Your task is to know which these are and utilize them and resist the urge […]
Getting Your Business Hooked into Social Media Marketing
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]