5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why your website is performing the way it is, […]
Tracking Your Website Data Is Important
Getting Started Tracking Your Website Data When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. […]
Social Media Is Where It’s At
Getting Your Business Hooked into Social Media Marketing If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and […]
SEO | Search Engine Optimization
Creating SEO Title Tags and Enticing Headlines There is often a tug of war going on in the battle between optimizing your SEO title tags and the need to craft a killer headline that gets massive amounts of clicks. This is a genuine concern, and often the answer lies in what your main objective is […]
Learn What the Buzz is All About Surrounding Facebook’s Instant Articles
You may have seen something come across your screen concerning Facebook Instant Articles for mobile, and were wondering just what this is and is it going to benefit a small business like me? Well, the answer is yes, just not yet. Facebook Instant Articles are a new platform for publishing content on Facebook that load […]