Measuring your ROI is important because marketing isn’t magic. Just the act of spending money on marketing doesn’t mean you’ll actually make money.
Can a small, brick-and-mortar store ever hope to compete with online retailers—specifically, with Amazon? Apparently yes: Nearly 86% of retail sales still happen in physical stores, Internet Retailer reports. How can your store be one of those winners? Know what drives customers to brick-and-mortar locations as opposed to online. Here are five “draws” for physical […]
Is your business income the same it was last year, or 2 years ago? Has it decreased? How about your bottom line?
WordPress now powers about 1/3 of the sites on the internet. It is an excellent platform if you take care of it! Keep WordPress core, plugins and themes updated to the latest version. Never install plugins or themes from un-trusted sources. Review your WordPress password security. Add two-factor authentication to your WordPress admin login. Start […]
There are many local business owners who all run into the same issue; they establish a website and an online presence, but then they still are not able to leverage the web to introduce their business to new customers. One of the key components in getting foot traffic in the door of your small business […]