There is a lot of talk about online reputation management in board meetings these days. It seems that as soon as businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world. It is no longer […]
Online Reputation Management for Small Businesses
As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues. Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is. A large part of establishing […]
LinkedIn vs. Facebook and Other Social Networks
If you own a business or are responsible for the marketing strategy of a larger firm, chances are that you have developed a keen interest in LinkedIn, Facebook and a handful of other social media websites. Each of these has its own share of success stories, with certain businesses blooming as a result of their […]
Is LinkedIn Right For Your Local Business?
Pros and Cons to Using LinkedIn If you are like many other small business owners, you may have reservations about using LinkedIn to put your brand on the map online. Using LinkedIn, of course, has its share of advantages that you should be aware of and that you should consider before deciding whether to join […]
Advice for Dealing with Customer Complaints on Your Facebook Page
One of the most interesting things about social media is that it is, in fact, social. You are going to interact with other people and you’re going to find out a lot of interesting things about how they react online if something has happened that they did not like. As a business owner, you’re probably […]
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