SEO for Content Marketing: The Basics There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content […]
How to Market Your Business on Instagram
Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try […]
7 Examples of Subject Lines that Get Your Emails Opened
Some email subject lines get far more opens that others. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and lead to unsubscribes. Your task is to know which these are and utilize them and resist the urge […]
Getting Your Business Hooked into Social Media Marketing
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]
Google Analytics
5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why your website is performing the way it is, […]