A key takeaway from the NRF’s Big Show is that retail’s future lies squarely between four walls as customer acquisition costs mount. Published Jan. 13, 2020 Author Daphne Howland @daphnehowland By Retail Dive NEW YORK — Retail may be on a store closure tear — more than 9,000 announced last year, with another 757 already […]
Marketing Isn’t Magic!
Measuring your ROI is important because marketing isn’t magic. Just the act of spending money on marketing doesn’t mean you’ll actually make money.
How Can Brick and Mortar Stores Compete with Online Retailers?
Can a small, brick-and-mortar store ever hope to compete with online retailers—specifically, with Amazon? Apparently yes: Nearly 86% of retail sales still happen in physical stores, Internet Retailer reports. How can your store be one of those winners? Know what drives customers to brick-and-mortar locations as opposed to online. Here are five “draws” for physical […]
How are you fairing in the current economy?
Is your business income the same it was last year, or 2 years ago? Has it decreased? How about your bottom line?
Tips for Securing a WordPress Website
WordPress now powers about 1/3 of the sites on the internet. It is an excellent platform if you take care of it! Keep WordPress core, plugins and themes updated to the latest version. Never install plugins or themes from un-trusted sources. Review your WordPress password security. Add two-factor authentication to your WordPress admin login. Start […]
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