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Business owners and managers are routinely told that more traffic will help them to generate more profit. Sometimes, they are told this by well meaning staff; other times they are reminded by consulting professionals and experts in the field of marketing. This is understandable, and in many cases it is true: more traffic to the […]
Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.” Why is this the case? That even after decades, no matter the medium, content is still […]