As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues. Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the arguably the most powerful marketing arena there is. A large part of establishing […]
Three Ways to Find Out What Your Customers are Saying About You Online
Managing your online reputation is one of the most important elements of online marketing success. Small business owners from all different types of industries are realizing just how much social media and online reviews can affect their ability to generate new customers. It is important to keep track of what your customers are saying about […]
Mobile Internet Users and Customer Reviews
There are many business owners, in all different types of industries, who have discovered the importance of online reviews. This is because online reviews can truly make or break a company’s reputation. While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the […]
Why Excellent Customer Service is Key for Positive Reviews
Since sites such as DealLocally, Yelp, and Google My Business started to hit the web, many small business owners are struggling to figure out how to fill them up with glowing, positive reviews from customers. Naturally, consumers are making these sites their first stop when it comes to choosing a business; they place a lot […]
Why a Negative Online Reputation Can Kill Profits
Consumers search the internet for local products and services every single day. But before they choose a business to go to, most of them read comments and customer reviews to help them make a decision. It doesn’t matter how good the product or service you’re selling is; if you have a bad overall reputation, your […]