If you have a small business that you are just starting up, a Facebook page is a great place to kick-start your marketing. Did you know that having a Facebook page can actually help you to develop a “face” for your business just as you’re getting it off of the ground? It’s true… Your Facebook […]
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. […]
LinkedIn vs. Facebook and Other Social Networks
If you own a business or are responsible for the marketing strategy of a larger firm, chances are that you have developed a keen interest in LinkedIn, Facebook and a handful of other social media websites. Each of these has its own share of success stories, with certain businesses blooming as a result of their […]
Is LinkedIn Right For Your Local Business?
Pros and Cons to Using LinkedIn If you are like many other small business owners, you may have reservations about using LinkedIn to put your brand on the map online. Using LinkedIn, of course, has its share of advantages that you should be aware of and that you should consider before deciding whether to join […]
Advice for Dealing with Customer Complaints on Your Facebook Page
One of the most interesting things about social media is that it is, in fact, social. You are going to interact with other people and you’re going to find out a lot of interesting things about how they react online if something has happened that they did not like. As a business owner, you’re probably […]