Facebook Thumbs Up!
If you have a small business that you are just starting up, a Facebook page is a great place to kick-start your marketing. Did you know that having a Facebook page can actually help you to develop a “face” for your business just as you’re getting it off of the ground?
It’s true… Your Facebook page can be one of the primary places that you use to introduce your business to the world and show off your products and services.
Here are a few reasons why Facebook is a great place to start marketing your business:
- You can interact with people who are on your page. This is probably the best way to create an image for your business. If you interact with people in a warm, friendly, and professional way right from the beginning, that’s how people are going to view you and your business. Your interactions on social media are important because, depending on how your business is set up, they may not see you any other way.
- Your posts can reflect your company’s “personality.” Is your business fun? Is it exciting? Is it serious? Whatever your company’s personality is, Facebook is a great way to show the world exactly who you are. You have the freedom to post whatever you want on your page (within reason, of course) and you can use those posts to develop the exact image that you want people to see. What feelings do you want to invoke when people are involved with your business? Facebook is the place to make it happen.
- You can make your Facebook cover photo cohesive with your business’s logo and colors. The adaptability and customization that Facebook offers is quite innovative; they worked hard to incorporate tools and features to help you put your page together in a way that it is cohesive with your business. This is extremely important for branding purposes. If you have a logo, then you’re going to want to incorporate that into your page somehow. Use colors and images that match your business as well for the best results.
So, now that you can see how you can create your identity while using Facebook, how do you want to do it? What will you do with your Facebook page to help your new company establish brand awareness? How will you design it? Keep these questions in mind while you’re developing a game plan.