Getting The Most Out Of Your Facebook Business Page

If you already have a Facebook page, you may not be doing everything you can to get the most out of it. Whether you’re Facebook page is the only online marketing platform you’re using or it’s one out of multiple ones you have, you still want to get the most out of it in order to maximize its effectiveness and get more prospects and customers.

1. Add more Facebook apps to your page. Apps are great tools to have on your Facebook page to enhance your experience with it. You can find more Facebook apps right on your Facebook business page. Look for the tab under your cover photo called “More.” Click on it, and go to “Find More Apps.” You’ll find a boatload of apps that you can apply to your page to make it customized to your needs.

2. Customize your navigation bar. On your Facebook page, there’s an option for you to reorder the tabs on your navigation bar. Go to the “More” tab on your navigation bar (mentioned in tip #1), and click on the “Manage Tabs” option. You can rearrange, add or remove tabs as you wish. This will help you further customize your business page to optimize it and make it more relevant to your page. For instance, you can add the “Reviews” tab on your navigation bar to make it easier for people to see reviews from other clients that have worked with you.

3. Switch up your cover photos from time to time. Make your page more interesting by changing your cover picture every 1-3 weeks or months, depending on your business. You don’t have to create a ton of photos; you can even edit one image you use for your cover photo and make it significantly different yet eye-catching in some way. The cover photo space is a big one, so utilize often to capture your audience’s attention.

4. Take the time to upload product photos to your Facebook gallery. You can make shopping much easier and convenient for your customers by adding clear, professional product photos on your Facebook page. This will help your prospects and customers see what you have to offer before they purchase anything from you. Think of it as having your own online store right on your Facebook page! Also, if your fans like certain product photos, they’re more likely to share it with their Facebook friends, which gives you even more exposure. If you decide to use your photo space on Facebook to share product pictures, introduce your customers to each of your products with professional, catchy product descriptions. This will give them a better idea of how each of your products can benefit them.

Even though Facebook provides a basic interface for all pages created, you can still make your own page unique and represent your business accurately. All you need to do is utilize the basic tools given and discover ways to enhance your Facebook page with them.