COVID-19
Where will you be
when it’s over?
Still operating we hope!
“COVID-19: Nearly half of Edmonton businesses expect to permanently close, three per cent already have: survey”
Edmonton Journal – April 2, 2020
“The Edmonton Chamber of Commerce designed a survey to better understand the impacts of COVID-19 on local businesses. The survey was sent out to all members and promoted through the Chamber’s social media channels. Unlike previous Chamber surveys, this survey was not conducted with a random sample of Edmonton businesses, but instead was open to all businesses”
“3.95% Have Gone Out Of Business”
“47% Of Respondents May Go Out Of Business In The Future”
Edmonton Chamber of Commerce – 31 March 2020
“On Thursday, the Edmonton Chamber of Commerce released the results of a weekly survey of its members, which showed that 4.8 per cent of respondents have “gone out of business,” 40.1 per cent have shut down offices and 55.3 per cent have laid off staff.
The chamber asked how many of its members expected to go out of business during the pandemic. A whopping 58.2 per cent said they would soon be insolvent.”
Financial Post – April 20, 2020
If this is true, Half the Local Independent Businesses will close permanently in the near future. Those that survive will not find business as usual!
What are you doing differently?
What are you considering to do differently?
Success in the future may mean Changing How You Manage Your Business!
Know where you stand financially!
Accounting isn’t for year end – It’s for knowing how your business is operating.
- What is your current financial standing?
- Did you make money last week?
- Where did you make the money?
- Get the Picture!
If you don’t like the picture brainstorm what you can do to change it!
Know your Customers!
- Yes, you know him to see him. His name is Bob. What else do you know about him?
- Can you contact him about changes to your business? Like you’re open again.
- The lady that comes in every other week, can you entice her with a weekly offer, special or deal to entice her to come in every week?
- Do you know what they like? What about their dislikes?
- Why do the deal with you? Because you’re local, they like your prices, you have great service?
The businesses that have a Customer Database will, at least be able to contact their clientele and advise them they are open. They have the best chance to stay in business because they know who their customers are and how to contact them to welcome them back.
The database helps you focus your efforts
- You can identify the most profitable segments of your market.
- You can concentrate resources on your most profitable customers, and prospects whose profiles are similar to theirs.
- You can schedule activities to contact customers regularly and at the right times.
Your customers appreciate dealing with you!
- Show them you appreciate them too!
- Offer them something special every so often.
- Hold a contest or draw.
- Create a special occasion or celebration.
- Start a Loyalty Program to reward your customers for coming in more often.
Business is a two-way street
People deal with you because you provide something they like or require. They appreciate that, however, they too like to be appreciated.
If all things are equal, they will often go to the place that gives them the best deal.
You can’t be the cheapest on everything. If you had the lowest prices on everything, you wouldn’t make any money.
What you can do is make dealing with you a great experience. The more you know about your clients, their wants, their needs, the better you can serve them.
We can help get them in the door!
Your smiling face and a welcoming attitude is a great start.
We can provide the tools to get them coming back more often and/or spending more.
Contact Us Today! info@dealocally.com
587-988-DEAL (587-988-3325)