How to Manage Your Time Wisely When Marketing on Facebook

If you own a small business and you want to step into the world of Facebook, you may be concerned that it’s going to take a lot of time out of your busy days.

However, even though marketing your local business via social media is important, it doesn’t mean that you have to spend hours per day on it.

The good news is that there are various ways for you effectively market on Facebook without spending a great deal of time glued to the site.

Here are a few tips to help you:

1. Invest in a Facebook post management tool. There are programs that allow you to create posts and schedule them, such as HootSuite and SocialMotus. With a post management tool, you can create posts ahead of time and get them to automatically post on your page.

You can create posts for the week on Sunday and set them up to post throughout the week. You won’t have to worry about taking 15-30 minutes out of your busy day every day to create posts. Instead, you can focus more on other areas of your business, such as handling customer service issues and product/service releases.

2. Outsource Facebook marketing management. Outsourcing to a professional Facebook marketer will help you save a ton of time. You can also outsource the task of interacting with your fans and answering their questions and comments.

If you do decide to outsource, you may want to go with an online marketing specialist or social media manager as they are very knowledgeable about how to market correctly on Facebook. So you don’t need to hire a direct employee necessarily.

Many businesses go that route, but end up regretting it because if they don’t know anything about Facebook marketing, they have to be fully trained before they can even start to help.

3. Create a Facebook posting schedule. One way to make posting easier is to sit down and schedule out how you want to release your content.

For example, you may want to schedule articles from your industry for Mondays and Wednesdays, an advertisement or something related to your website on Tuesdays and Thursdays, and have a fun or engaging question on Thursdays. Scheduling it out makes it simple for you to figure out what you’re doing, and you’ll never be at a loss as to what to post.

Use a calendar, agenda or spreadsheet to help you keep track of your Facebook posting schedule. An example schedule would be like this:

Facebook marketing takes time and consistency in order to be effective. Although this powerful platform should not be ignored, just be sure to find ways that will allow you to leverage the benefits without taking up too much of your personal time.