Building a strong online presence isn’t something that is achieved overnight, and it isn’t something that can be achieved through owning a website alone. An effective online presence for any small business requires an ongoing cycle of planning, implementation, monitoring and analysis. Once You Start Don’t Stop! Social media profiles, directory listings, your website and […]
Google Analytics
5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why your website is performing the way it is, […]
Tracking Your Website Data Is Important
Getting Started Tracking Your Website Data When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. […]