Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. […]
7 Examples of Subject Lines that Get Your Emails Opened
Some email subject lines get far more opens that others. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and lead to unsubscribes. Your task is to know which these are and utilize them and resist the urge […]
Getting Your Business Hooked into Social Media Marketing
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]
Google Analytics
5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why your website is performing the way it is, […]
Tracking Your Website Data Is Important
Getting Started Tracking Your Website Data When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. […]