On January 31st, any website page that has a credit card entry field or a form that doesn’t have a valid SSL certificate will also change. Here is a side-by-side comparison of two pages without an SSL cert: (Source) Again, that’s quite a psychological leap for your customers. A little “i” inside a circle is […]
Using Local Listing Sites for More Exposure
There are many local business owners who all run into the same issue; they establish a website and an online presence, but then they still are not able to leverage the web to introduce their business to new customers. One of the key components in getting foot traffic in the door of your small business […]
Use Social Media to Establish Expert Status
In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to help drive local customers to your offline business. In fact, you can use social media to showcase your expertise about your industry, which helps build […]
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. […]
Getting Your Business Hooked into Social Media Marketing
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]