Building a strong online presence isn’t something that is achieved overnight, and it isn’t something that can be achieved through owning a website alone. An effective online presence for any small business requires an ongoing cycle of planning, implementation, monitoring and analysis. Once You Start Don’t Stop! Social media profiles, directory listings, your website and […]
How to Market Your Business on Instagram
Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try […]
7 Examples of Subject Lines that Get Your Emails Opened
Some email subject lines get far more opens that others. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and lead to unsubscribes. Your task is to know which these are and utilize them and resist the urge […]