In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to help drive local customers to your offline business. In fact, you can use social media to showcase your expertise about your industry, which helps build […]
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. […]