There is a lot of talk about online reputation management in board meetings these days. It seems that as soon as businesses jumped on the web and social media marketing wave, the Internet evolved into an even more complex organism, now requiring a deeper look into marketing in this ever-evolving world. It is no longer […]
Mobile Internet Users and Customer Reviews
There are many business owners, in all different types of industries, who have discovered the importance of online reviews. This is because online reviews can truly make or break a company’s reputation. While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the […]
Why Excellent Customer Service is Key for Positive Reviews
Since sites such as DealLocally, Yelp, and Google My Business started to hit the web, many small business owners are struggling to figure out how to fill them up with glowing, positive reviews from customers. Naturally, consumers are making these sites their first stop when it comes to choosing a business; they place a lot […]
Why a Negative Online Reputation Can Kill Profits
Consumers search the internet for local products and services every single day. But before they choose a business to go to, most of them read comments and customer reviews to help them make a decision. It doesn’t matter how good the product or service you’re selling is; if you have a bad overall reputation, your […]
Gain the Competitive Advantage with Customer Reviews
Over the past few years, a collection of different review based websites have hit the internet in full force, and quickly changed the way that many small businesses build their reputations. With the wide-range of local review sites now available, most consumers with internet access will check the online reviews of a company before deciding […]