Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. […]
4 Tips for an Effective Local Business Website
Does the quality of your website leave your business out in the cold? Maybe your site is simply attracting no visitors in the first place, although it is beautifully designed? It is not difficult to achieve an all-encompassing marketing strategy for your website, which will quickly solve any issues you may have. Make Sure Your […]
How to Publish Effectively on LinkedIn
Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. […]
How to Market Your Business on Instagram
Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try […]
Getting Your Business Hooked into Social Media Marketing
If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]