Over the past few years, SEO (Search Engine Optimization) has become one of the most popular methods of online marketing. This is the process of optimizing your web content to make sure search engines are finding your website and listing your local business information for web searchers. One of the first and most important rules […]
Why Content is Still the King of Online Marketing
Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.” Why is this the case? That even after decades, no matter the medium, content is still […]
4 Mobile Website Tips
New and advanced technologies are paving the way in terms of businesses and commerce growth. New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales. If you think digital technologies have advanced at lightning speeds over the past decade, wait until you […]
Why Online Marketing Is An On-going Process
Building a strong online presence isn’t something that is achieved overnight, and it isn’t something that can be achieved through owning a website alone. An effective online presence for any small business requires an ongoing cycle of planning, implementation, monitoring and analysis. Once You Start Don’t Stop! Social media profiles, directory listings, your website and […]
Google Analytics
5 Google Analytics Reports to Keep a Watchful Eye On Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why your website is performing the way it is, […]